Video is your content marketing main course – it brings all your side dishes together. But just like a meal, people don’t just want the main course – they want the full experience.
Why Video Marketing?
Choice: Consumers can choose to watch – or not watch – an online video. And in this world of on-demand, consumer-driven media, your audience is going to be much more receptive to your message if they have the option of engaging, rather than being forced to listen.
Measurability: Unlike broadcast TV, online video marketing is incredibly trackable and measurable. With broadcast, the most you can hope for is exposure – getting eyeballs on your ads. But with online video, you can measure views and engagement, turn video into a conversion point, or use it to collect emails as a lead magnet. That’s a digital marketer’s dream!